Author Question: Use Nike, Lululemon, or UnderArmour to define the market for its products using the following market ... (Read 69 times)

KWilfred · **on:** Sep 11, 2018

Use Nike, Lululemon, or UnderArmour to define the market for its products using the following market segmentation categories, include 2 characteristics per type of segmentation.

a. Demographic
b. Psychographic
c. Geographic
d. Geodemographic

Question 2

Identify 3 foreign fashion centers and describe the unique characteristics or products for which the country or city is famous.

What will be an ideal response?

aham8f · **Reply #1 on:** Sep 11, 2018

Answer to Question 1

Options include:
Nike a. Demographic-males ages 18-22, College students
b. Psychographic-loyal to brand from childhood, desire the latest in technology for
athletic apparel
c. Geographic- live in suburban areas, close to suburban mall with major department
and sports equipment stores
d. Geodemographic- part-time employees living at home with parents, while seeking
college degrees

Answer to Question 2

Examples include; France- for Haute couture, Italy for fine knits and leather goods, Great Britain
for tailored menswear, and innovative, cutting edge design, Japan for architectural and abstract
designs.