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Author Question: Describe how the trend of Cross-Merchandising of Brands or Brand Extension can improve the image of ... (Read 45 times)

Cooldude101

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on: Sep 11, 2018
Describe how the trend of Cross-Merchandising of Brands or Brand Extension can improve the image of a fashion company and grow their market.
 
  What will be an ideal response?

Question 2

List two specific financial statements found in an annual report.
 
  What will be an ideal response?


FergA

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Reply #1 on: Sep 11, 2018
Answer to Question 1

This allows companies to seek out licensing agreements taking advantage of specialization
without the expense as Ralph Lauren can hire a Chinese firm to produce an established
furniture maker to produce bedroom suites with his name and design ideas. Both companies
benefit. You also can have 2 companies very specialized in their areas that serve as a
natural match- UnderArmour and Cotton Inc develop Charged Cotton.. Soft but great for
athletes as the moisture whisks off during a workout.

Answer to Question 2

profit and loss statement, and the statement of cash flows


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