This concept answers the questions of how do we get there? a. ...

[Bernana]

This concept answers the questions of how do we get there?
 
  a. Mission
  b. Strategy
  c. Tactic
  d. Vision statement

Question 2

What must a retailer know about the customer?
 
  What will be an ideal response?

[ally]

Answer to Question 1

B

Answer to Question 2

Who shops the retailer?
How satisfied are customers with the shopping experience?
What is the image of the retailer?
How does the category target customer align with the retailer's target customer?
How can this category affect other categories?
What is the value of this customer to the retailer?
What are the critical buying decisions?
Are there other ways to analyze data?
What are the significant trends affecting the category?
How does cross merchandising affect the category's role?

[Bernana]

Thanks for the timely response, appreciate it

[kjohnson]

Wow, this really help