This concept answers the question of where are we going? a. ...

[Starlight]

This concept answers the question of where are we going?
 
  a. Mission
  b. Strategy
  c. Tactic
  d. Vision statement

Question 2

Draw and explain a SWOT analysis comparing a national soft drink brand and a store brand in a time of recession.
 
  What will be an ideal response?

[eliasc0401]

Answer to Question 1

A

Answer to Question 2

National brand
Strength: brand name Weakness: price
Opportunities: brand extensions Threat: Economic slowdown
Store brand
Strength: price Weakness: brand name
Opportunities: economic slowdown Threat: Brand extensions of national brand