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Author Question: Firms decide how much to spend on product development and marketing by (Read 35 times)

Sportsfan2111

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Firms decide how much to spend on product development and marketing by
◦ spending the same amount as they did in previous years.
◦ spending the historical average of 1/4 of total production cost.
◦ determining what it will take to eliminate excess capacity.
◦ balancing the cost and the benefit of product development and marketing.
◦ ensuring that the marginal cost of product development and marketing is less than or equal to the marginal cost of producing the good or service.


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Marked as best answer by Sportsfan2111 on May 24, 2019

Cheesycrackers

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Cheesycrackers

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