Author Question: A marketing manager is attempting to decide whether a new product launch decision should be ... (Read 197 times)

jwb375 · **on:** Jun 28, 2018

A marketing manager is attempting to decide whether a new product launch decision should be postponed until some additional marketing research can be conducted. Which question should this manager ask himself or herself?
a. Is the proposed research expenditure minimal?
b. Will the information gained by marketing research be interesting?
c. Will the payoff from the research be worth the dollar expenditures for research?
d. Is the information useful to customers?

Question 2

Focus groups are typically used as exploratory techniques, meaning the researcher doesn't quite know yet what questions to put on a survey.
a. True
b. False
Indicate whether the statement is true or false