Author Question: When managers decide not to launch a product in a specific global market because it did not perform ... (Read 117 times)

jon_i · **on:** Jul 7, 2018

When managers decide not to launch a product in a specific global market because it did not perform well in a similar market, they are using the representativeness heuristic.

Indicate whether the statement is true or false

Question 2

The ability of an organization's culture to motivate employees and increase its effectiveness is directly related to the way in which ________.

A) members socialize
B) members communicate
C) members are compensated
D) members learn the organization's values