Question 1
Which of the following is the study of the processes involved when individuals or groups select, purchase, use, or dispose of products, services, ideas, or experiences to satisfy needs and desires?
◦ Marketing research
◦ Consumer behavior
◦ Lifestyle marketing
◦ Role theory
Question 2
Which term refers to the bond between product and consumer that is difficult for competitors to break?
◦ Custom
◦ Brand loyalty
◦ Patronage
◦ Relationship