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Author Question: Which of the following most accurately reflects the current thinking about the use of subliminal ... (Read 102 times)

nmorano1

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Question 1

When Coca-Cola embeds sexual images in their advertising, they are using ________.
◦ threshold marketing
◦ sensory marketing
◦ attention marketing
◦ subliminal perception

Question 2

Which of the following most accurately reflects the current thinking about the use of subliminal perception in marketing promotion and advertising?
◦ Subliminal messages are below the threshold of perception, so they cannot be utilized in marketing.
◦ There is some evidence that subliminal perception can have limited effects, but the effects are not specific enough to make subliminal messages effective in advertising.
◦ It comes down to a matter of attention. If a viewer will pay enough attention to a subliminal message, then it can have specific effects.
◦ Subliminal ads can be effective, but customers do not like them; therefore marketers avoid them.


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Marked as best answer by nmorano1 on Jun 4, 2019

coreycathey

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nmorano1

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Reply 2 on: Jun 4, 2019
YES! Correct, THANKS for helping me on my review


jordangronback

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Reply 3 on: Yesterday
Excellent

 

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