Question 1
When Campbell's markets many products under the same brand name it is called family branding.
◦ true
◦ false
Question 2
John Deere established a reputation for building dependable farm tractors. When the company began to build small yard tractors, it insisted on using the same logo on its small mowers as on its large tractors. John Deere was applying stimulus generalization through look-alike packaging.
◦ true
◦ false