This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: A marketing study found that respondents believed that a dark-haired model would be more effective ... (Read 104 times)

yoooooman

  • Hero Member
  • *****
  • Posts: 557
on: Jun 4, 2019
A marketing study found that respondents believed that a dark-haired model would be more effective in selling gold jewelry than a blond-haired celebrity would if the dark-haired celebrity was not perceived to be ethnic. What two ideas of using celebrities as communication sources are most likely to be at work here?
◦ The celebrity's image should embody cultural meanings that contrast with the product's cultural stereotypic image.
◦ The celebrity's image should match that of the product, and blond-haired models are too common for the exclusive image of gold.
◦ Celebrities should be attractive, but not too attractive.
◦ The celebrity's image should match that of the product and should embody cultural meaning.
Consumer Behavior: Buying, Having, and Being ¦ Solomon ¦ 12th Edition
Buy Test-Bank


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by yoooooman on Jun 4, 2019

ashely1112

  • Sr. Member
  • ****
  • Posts: 347
Reply #1 on: Jun 4, 2019
Lorsum iprem. Lorsus sur ipci. Lorsem sur iprem. Lorsum sur ipdi, lorsem sur ipci. Lorsum sur iprium, valum sur ipci et, vala sur ipci. Lorsem sur ipci, lorsa sur iprem. Valus sur ipdi. Lorsus sur iprium nunc, valem sur iprium. Valem sur ipdi. Lorsa sur iprium. Lorsum sur iprium. Valem sur ipdi. Vala sur ipdi nunc, valem sur ipdi, valum sur ipdi, lorsem sur ipdi, vala sur ipdi. Valem sur iprem nunc, lorsa sur iprium. Valum sur ipdi et, lorsus sur ipci. Valem sur iprem. Valem sur ipci. Lorsa sur iprium. Lorsem sur ipci, valus sur iprem. Lorsem sur iprem nunc, valus sur iprium.
Answer Preview
Only 25% of students answer this correctly


yoooooman

  • Member
  • Posts: 557
Reply 2 on: Jun 4, 2019
Thanks for the timely response, appreciate it

peter

  • Member
  • Posts: 330
Reply 3 on: Yesterday
Wow, this really help

« previous next »
 

Did you know?

The eye muscles are the most active muscles in the whole body. The external muscles that move the eyes are the strongest muscles in the human body for the job they have to do. They are 100 times more powerful than they need to be.

Did you know?

Asthma attacks and symptoms usually get started by specific triggers (such as viruses, allergies, gases, and air particles). You should talk to your doctor about these triggers and find ways to avoid or get rid of them.

Did you know?

Inotropic therapy does not have a role in the treatment of most heart failure patients. These drugs can make patients feel and function better but usually do not lengthen the predicted length of their lives.

Did you know?

In women, pharmacodynamic differences include increased sensitivity to (and increased effectiveness of) beta-blockers, opioids, selective serotonin reuptake inhibitors, and typical antipsychotics.

Did you know?

People who have myopia, or nearsightedness, are not able to see objects at a distance but only up close. It occurs when the cornea is either curved too steeply, the eye is too long, or both. This condition is progressive and worsens with time. More than 100 million people in the United States are nearsighted, but only 20% of those are born with the condition. Diet, eye exercise, drug therapy, and corrective lenses can all help manage nearsightedness.

Photosynthetic thylakoid membranes and numerous gas vesicles found in a cell of the cyanobacterial g Photosynthetic thylakoid membranes and numerous gas vesicles found in a cell of the cyanobacterial g
mushroom that glow in the dark mushroom that glow in the dark
Axon terminal model Axon terminal model
The Keynesian IS/LM Model The Keynesian IS/LM Model
Amino acids not found in proteins Amino acids not found in proteins
The ABC model of flower development The ABC model of flower development
Video: Types of energy transfer reactions: oxidation-reduction reactions and ATP generation reactions

For a complete list of videos, visit our video library