This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Humorous ads receive attention, but many times the humor distracts from the promotional message. (Read 110 times)

future617RT

  • Hero Member
  • *****
  • Posts: 543
on: Jun 4, 2019

Question 1

Justin is in charge of promoting a product that most customers perceive as a low-involvement product. He created a TV ad and aired it repeatedly. His colleague Beth questioned his strategy, saying that the repetition would create a negative reaction to the product. According to the mere exposure phenomenon, Beth is likely to be proven wrong.
◦ true
◦ false

Question 2

Humorous ads receive attention, but many times the humor distracts from the promotional message.
◦ true
◦ false
Consumer Behavior: Buying, Having, and Being ¦ Solomon ¦ 12th Edition
Buy Test-Bank


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by future617RT on Jun 4, 2019

jennafosdick

  • Sr. Member
  • ****
  • Posts: 345
Reply #1 on: Jun 4, 2019
Lorsum iprem. Lorsus sur ipci. Lorsem sur iprem. Lorsum sur ipdi, lorsem sur ipci. Lorsum sur iprium, valum sur ipci et, vala sur ipci. Lorsem sur ipci, lorsa sur iprem. Valus sur ipdi. Lorsus sur iprium nunc, valem sur iprium. Valem sur ipdi. Lorsa sur iprium. Lorsum sur iprium. Valem sur ipdi. Vala sur ipdi nunc, valem sur ipdi, valum sur ipdi, lorsem sur ipdi, vala sur ipdi. Valem sur iprem nunc, lorsa sur iprium. Valum sur ipdi et, lorsus sur ipci. Valem sur iprem. Valem sur ipci. Lorsa sur iprium. Lorsem sur ipci, valus sur iprem. Lorsem sur iprem nunc, valus sur iprium.
Answer Preview
Only 55% of students answer this correctly


future617RT

  • Member
  • Posts: 543
Reply 2 on: Jun 4, 2019
Great answer, keep it coming :)

ktidd

  • Member
  • Posts: 319
Reply 3 on: Yesterday
:D TYSM

« previous next »
 

Did you know?

IgA antibodies protect body surfaces exposed to outside foreign substances. IgG antibodies are found in all body fluids. IgM antibodies are the first type of antibody made in response to an infection. IgE antibody levels are often high in people with allergies. IgD antibodies are found in tissues lining the abdomen and chest.

Did you know?

It is believed that humans initially contracted crabs from gorillas about 3 million years ago from either sleeping in gorilla nests or eating the apes.

Did you know?

The term pharmacology is derived from the Greek words pharmakon("claim, medicine, poison, or remedy") and logos ("study").

Did you know?

Cancer has been around as long as humankind, but only in the second half of the twentieth century did the number of cancer cases explode.

Did you know?

If you could remove all of your skin, it would weigh up to 5 pounds.

Taking off is one of the main times albatrosses use flapping to fly, and is the most energetically d Taking off is one of the main times albatrosses use flapping to fly, and is the most energetically d
Some of the fastest growing religions in America are non-Judeo-Christian religions. This photograph Some of the fastest growing religions in America are non-Judeo-Christian religions. This photograph
Looking at objects in nature is a great way to encourage joint attention and allows infants to learn ... Looking at objects in nature is a great way to encourage joint attention and allows infants to learn ...
A medical assistant holds a specimen container to receive a biopsy sample. A medical assistant holds a specimen container to receive a biopsy sample.
Central Nervous System Stimulants and Drugs for Attention Deficit/Hyperactivity Disorder and ... Central Nervous System Stimulants and Drugs for Attention Deficit/Hyperactivity Disorder and ...
Video: The life cycle of protein

For a complete list of videos, visit our video library