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Author Question: The ________ route to persuasion is taken when the receiver is not really motivated to think about ... (Read 76 times)

pane00

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Question 1

Since Janie is seen as a beautiful female, many friends also perceive her to be smarter, cooler, and happier. These assumptions illustrate ________.
◦ the "halo effect"
◦ cultural meanings
◦ the "beauty" factor
◦ the "sleeper effect"

Question 2

The ________ route to persuasion is taken when the receiver is not really motivated to think about the arguments made in a communication message.
◦ peripheral
◦ central
◦ subconscious
◦ dual


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Marked as best answer by pane00 on Jun 4, 2019

jessofishing

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