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Author Question: If a consumer's ideal state is very near or identical to his or her actual state, which of the ... (Read 168 times)

PhilipSeeMore

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Question 1

________ occurs whenever the consumer sees a significant difference between his or her current state of affairs and some desired state.
◦ Information search
◦ Evaluating alternatives
◦ Problem recognition
◦ Evaluating of evoked set

Question 2

If a consumer's ideal state is very near or identical to his or her actual state, which of the following best describes the type of problem recognition the consumer would most likely have?
◦ Search recognition
◦ No problem recognition
◦ Opportunity recognition
◦ Need recognition


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Marked as best answer by PhilipSeeMore on Jun 4, 2019

Dunkey

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Dunkey

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