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Author Question: Although teenagers do not have the income of older consumers, they are still an attractive marked ... (Read 83 times)

ETearle

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Although teenagers do not have the income of older consumers, they are still an attractive marked based on income. Why?
◦ Parents lead the teenagers into what they buy; hence any understanding of adult buying patterns can be useful for teenagers as well.
◦ Teenagers don't have the income of adults, but it's almost all discretionary, meaning that they can spend it as they see fit.
◦ Because they have less money, they are more careful of how they spend it.
◦ Teenagers have more consumer confidence and are, therefore, more likely to be swayed by promotional material.


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Marked as best answer by ETearle on Jun 4, 2019

Sophiapenny

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