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Author Question: Although teenagers do not have the income of older consumers, they are still an attractive marked ... (Read 92 times)

ETearle

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on: Jun 4, 2019
Although teenagers do not have the income of older consumers, they are still an attractive marked based on income. Why?
◦ Parents lead the teenagers into what they buy; hence any understanding of adult buying patterns can be useful for teenagers as well.
◦ Teenagers don't have the income of adults, but it's almost all discretionary, meaning that they can spend it as they see fit.
◦ Because they have less money, they are more careful of how they spend it.
◦ Teenagers have more consumer confidence and are, therefore, more likely to be swayed by promotional material.
Consumer Behavior: Buying, Having, and Being ¦ Solomon ¦ 12th Edition
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Marked as best answer by ETearle on Jun 4, 2019

Sophiapenny

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Reply #1 on: Jun 4, 2019
Lorsum iprem. Lorsus sur ipci. Lorsem sur iprem. Lorsum sur ipdi, lorsem sur ipci. Lorsum sur iprium, valum sur ipci et, vala sur ipci. Lorsem sur ipci, lorsa sur iprem. Valus sur ipdi. Lorsus sur iprium nunc, valem sur iprium. Valem sur ipdi. Lorsa sur iprium. Lorsum sur iprium. Valem sur ipdi. Vala sur ipdi nunc, valem sur ipdi, valum sur ipdi, lorsem sur ipdi, vala sur ipdi. Valem sur iprem nunc, lorsa sur iprium. Valum sur ipdi et, lorsus sur ipci. Valem sur iprem. Valem sur ipci. Lorsa sur iprium. Lorsem sur ipci, valus sur iprem. Lorsem sur iprem nunc, valus sur iprium.
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ETearle

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Reply #2 on: Jun 4, 2019
TY


Sophiapenny

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Reply #3 on: Jun 4, 2019
You're welcome


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