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Author Question: The board of directors for Procter and Gamble is concerned that only 19.5% of the people who use ... (Read 86 times)

Chloeellawright

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on: Aug 30, 2019
The board of directors for Procter and Gamble is concerned that only 19.5% of the people who use toothpaste buy Crest toothpaste. A marketing director suggests that the company invest in a new marketing campaign which will include advertisements and new labeling for the toothpaste. The research department conducts product trials in test markets for one month to determine if the market share increases with new labels.

Over the trial month the market share in the sample rose to 22% of shoppers. The company's board of directors decided this increase was significant. Now that they have concluded the new marketing campaign works, why might they still choose not to invest in the campaign?
Stats: Modeling the World ¦ Bock, Velleman, De Veaux ¦ 4th Edition
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Marked as best answer by Chloeellawright on Aug 30, 2019

abctaiwan

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Reply #1 on: Aug 30, 2019
Lorsum iprem. Lorsus sur ipci. Lorsem sur iprem. Lorsum sur ipdi, lorsem sur ipci. Lorsum sur iprium, valum sur ipci et, vala sur ipci. Lorsem sur ipci, lorsa sur iprem. Valus sur ipdi. Lorsus sur iprium nunc, valem sur iprium. Valem sur ipdi. Lorsa sur iprium. Lorsum sur iprium. Valem sur ipdi. Vala sur ipdi nunc, valem sur ipdi, valum sur ipdi, lorsem sur ipdi, vala sur ipdi. Valem sur iprem nunc, lorsa sur iprium. Valum sur ipdi et, lorsus sur ipci. Valem sur iprem. Valem sur ipci. Lorsa sur iprium. Lorsem sur ipci, valus sur iprem. Lorsem sur iprem nunc, valus sur iprium.
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Chloeellawright

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Reply #2 on: Aug 30, 2019
Excellent


abctaiwan

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Reply #3 on: Aug 30, 2019
Great! Please up vote :D


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