Author Question: What is a mix of sales model? How does it work to maximize revenue? What will be an ideal response? (Read 62 times)

Caiter2013 · **on:** Sep 11, 2019

Question 1

Why was government intervention necessary shortly after GDSs were installed at travel agencies?

What will be an ideal response?

Question 2

What is a mix of sales model? How does it work to maximize revenue?

What will be an ideal response?

amanda_14 · **Reply #1 on:** Sep 11, 2019

Answer 1

Government intervention became necessary because the airlines were biasing the screen displays of the GDSs. Thus, American Airlines would have made sure that SABRE more prominently displayed American flights within markets even if a competitor provided better service or connections.

Answer 2

As outlined in the chapter, an MOS model essentially shows a portfolio of business/bookings with different pricing points, or by distribution channels, etc. An MOS model is a more optimized one if it reflects more bookings from higher-rated business segments and/or sold through distribution channels with lower reservation costs.