Shelley is very excited about launching her new business–providing customized and personalized umbrellas. Her business will be completely online, and she is convinced she has thought everything through. The last step is getting investors interested in her venture, but they do not seem to be as excited as she is. When they ask her what the business is about, she can speak about it, but her documentation is confusing. She is concerned that she will never find the necessary investment or financing to get the business off the ground. What is the first thing you would recommend Shelley do?
◦ Forget about investors and talk to one of the chartered banks.
◦ Take a vacation.
◦ Write a business plan.
◦ Ask family and friends to invest.
◦ Take out a mortgage on her house to finance her venture.
