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Author Question: When Walt Disney Company's executives were planning to build a theme park in France, they firmly ... (Read 112 times)

ts19998

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on: Dec 2, 2019
When Walt Disney Company's executives were planning to build a theme park in France, they firmly believed that the success of McDonald's and Coke as well as their success in Tokyo Disneyland ensures the runaway success of their plans. Disney policies prohibit sale or consumption of alcohol inside the theme parks which they also implemented in France. This proved to be a failure since consuming wine with the midday meal is a long-established custom in France. This is most likely a classical example of:
◦ a geocentric management orientation.
◦ an unbiased perception of existing culture in Europe.
◦ being victim to the self-reference criterion.
◦ the "think global, act local" principle.
◦ miscalculation of the rate of diffusion of innovations in Europe.
Global Marketing ¦ Keegan, Green ¦ 8th Edition
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Marked as best answer by ts19998 on Dec 2, 2019

spencer.martell

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Reply #1 on: Dec 2, 2019
Lorsum iprem. Lorsus sur ipci. Lorsem sur iprem. Lorsum sur ipdi, lorsem sur ipci. Lorsum sur iprium, valum sur ipci et, vala sur ipci. Lorsem sur ipci, lorsa sur iprem. Valus sur ipdi. Lorsus sur iprium nunc, valem sur iprium. Valem sur ipdi. Lorsa sur iprium. Lorsum sur iprium. Valem sur ipdi. Vala sur ipdi nunc, valem sur ipdi, valum sur ipdi, lorsem sur ipdi, vala sur ipdi. Valem sur iprem nunc, lorsa sur iprium. Valum sur ipdi et, lorsus sur ipci. Valem sur iprem. Valem sur ipci. Lorsa sur iprium. Lorsem sur ipci, valus sur iprem. Lorsem sur iprem nunc, valus sur iprium.
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ts19998

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Reply 2 on: Dec 2, 2019
Gracias!

isabelt_18

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Reply 3 on: Yesterday
Wow, this really help

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