This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Campbell's has been marketing soup in Japan for more than 40 years. Early on, Japanese consumers ... (Read 37 times)

TVarnum

  • Hero Member
  • *****
  • Posts: 548
on: Dec 2, 2019
Campbell's has been marketing soup in Japan for more than 40 years. Early on, Japanese consumers were not receptive to ads featuring the Campbell Kids and the "M'm M'm Good" slogan. This compelled Campbell's to develop ads featuring a talking soup can known as "Mr. Campbell." Campbell's also developed soup varieties for Japan with fish as the main protein source and spices that reflect local preferences. As described here, which of the following strategies has Campbell's used in Japan?
◦ product-communications extension
◦ product extension-communications adaptation
◦ product adaptation-communications extension
◦ product-communication adaptation
◦ product invention
Global Marketing ¦ Keegan, Green ¦ 8th Edition
Buy Test-Bank


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by TVarnum on Dec 2, 2019

cupcake16

  • Sr. Member
  • ****
  • Posts: 309
Reply #1 on: Dec 2, 2019
Lorsum iprem. Lorsus sur ipci. Lorsem sur iprem. Lorsum sur ipdi, lorsem sur ipci. Lorsum sur iprium, valum sur ipci et, vala sur ipci. Lorsem sur ipci, lorsa sur iprem. Valus sur ipdi. Lorsus sur iprium nunc, valem sur iprium. Valem sur ipdi. Lorsa sur iprium. Lorsum sur iprium. Valem sur ipdi. Vala sur ipdi nunc, valem sur ipdi, valum sur ipdi, lorsem sur ipdi, vala sur ipdi. Valem sur iprem nunc, lorsa sur iprium. Valum sur ipdi et, lorsus sur ipci. Valem sur iprem. Valem sur ipci. Lorsa sur iprium. Lorsem sur ipci, valus sur iprem. Lorsem sur iprem nunc, valus sur iprium.
Answer Preview
Only 35% of students answer this correctly


TVarnum

  • Member
  • Posts: 548
Reply 2 on: Dec 2, 2019
Gracias!

kilada

  • Member
  • Posts: 311
Reply 3 on: Yesterday
Excellent

« previous next »
 

Did you know?

When intravenous medications are involved in adverse drug events, their harmful effects may occur more rapidly, and be more severe than errors with oral medications. This is due to the direct administration into the bloodstream.

Did you know?

When taking monoamine oxidase inhibitors, people should avoid a variety of foods, which include alcoholic beverages, bean curd, broad (fava) bean pods, cheese, fish, ginseng, protein extracts, meat, sauerkraut, shrimp paste, soups, and yeast.

Did you know?

A recent study has found that following a diet rich in berries may slow down the aging process of the brain. This diet apparently helps to keep dopamine levels much higher than are seen in normal individuals who do not eat berries as a regular part of their diet as they enter their later years.

Did you know?

It is difficult to obtain enough calcium without consuming milk or other dairy foods.

Did you know?

Certain chemicals, after ingestion, can be converted by the body into cyanide. Most of these chemicals have been removed from the market, but some old nail polish remover, solvents, and plastics manufacturing solutions can contain these substances.

The life cycle of the early diverging moss genus, Sphagnum, illustrating reproductive adaptations th The life cycle of the early diverging moss genus, Sphagnum, illustrating reproductive adaptations th
Exponential growth in the Canadian migratory population of the whooping crane after 70 years of cons Exponential growth in the Canadian migratory population of the whooping crane after 70 years of cons
The Dingo was the first placental mammal introduced to Australia, around 4000 years ago The Dingo was the first placental mammal introduced to Australia, around 4000 years ago
Campbell biology 8-6 (7of9) Campbell biology 8-6 (7of9)
In 2008, the U.S. economy suffered a gaping wound as several trillion dollars were ripped out of it. In 2008, the U.S. economy suffered a gaping wound as several trillion dollars were ripped out of it.
Lilly Martin Spencer’s Young Husband: First Marketing (1854). Note that passers-by are amused at thi Lilly Martin Spencer’s Young Husband: First Marketing (1854). Note that passers-by are amused at thi
Video: Spinal Cord Injury Animation

For a complete list of videos, visit our video library