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Author Question: Campbell's has been marketing soup in Japan for more than 40 years. Early on, Japanese consumers ... (Read 83 times)

TVarnum

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on: Dec 2, 2019
Campbell's has been marketing soup in Japan for more than 40 years. Early on, Japanese consumers were not receptive to ads featuring the Campbell Kids and the "M'm M'm Good" slogan. This compelled Campbell's to develop ads featuring a talking soup can known as "Mr. Campbell." Campbell's also developed soup varieties for Japan with fish as the main protein source and spices that reflect local preferences. As described here, which of the following strategies has Campbell's used in Japan?
◦ product-communications extension
◦ product extension-communications adaptation
◦ product adaptation-communications extension
◦ product-communication adaptation
◦ product invention
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Marked as best answer by TVarnum on Dec 2, 2019

cupcake16

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Reply #1 on: Dec 2, 2019
Lorsum iprem. Lorsus sur ipci. Lorsem sur iprem. Lorsum sur ipdi, lorsem sur ipci. Lorsum sur iprium, valum sur ipci et, vala sur ipci. Lorsem sur ipci, lorsa sur iprem. Valus sur ipdi. Lorsus sur iprium nunc, valem sur iprium. Valem sur ipdi. Lorsa sur iprium. Lorsum sur iprium. Valem sur ipdi. Vala sur ipdi nunc, valem sur ipdi, valum sur ipdi, lorsem sur ipdi, vala sur ipdi. Valem sur iprem nunc, lorsa sur iprium. Valum sur ipdi et, lorsus sur ipci. Valem sur iprem. Valem sur ipci. Lorsa sur iprium. Lorsem sur ipci, valus sur iprem. Lorsem sur iprem nunc, valus sur iprium.
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TVarnum

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Reply 2 on: Dec 2, 2019
Excellent

nguyenhoanhat

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Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

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