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Author Question: In Chinese markets, Nike had a problem using the "Just Do It" attitude which was not found to be ... (Read 42 times)

burton19126

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on: Dec 2, 2019
In Chinese markets, Nike had a problem using the "Just Do It" attitude which was not found to be appropriate. Finally, Nike decided to use Chinese athletes in their promotion. This type of adaptation was needed due to:
◦ parents do not want their children to see such ads.
◦ Chinese do not wear running shoes.
◦ "Just do it" in Chinese has a negative connotation.
◦ Chinese athletes use Nike shoes.
◦ ingrained Chinese values which respect authority.
Global Marketing ¦ Keegan, Green ¦ 8th Edition
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Marked as best answer by burton19126 on Dec 2, 2019

mcomstock09

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Reply #1 on: Dec 2, 2019
Lorsum iprem. Lorsus sur ipci. Lorsem sur iprem. Lorsum sur ipdi, lorsem sur ipci. Lorsum sur iprium, valum sur ipci et, vala sur ipci. Lorsem sur ipci, lorsa sur iprem. Valus sur ipdi. Lorsus sur iprium nunc, valem sur iprium. Valem sur ipdi. Lorsa sur iprium. Lorsum sur iprium. Valem sur ipdi. Vala sur ipdi nunc, valem sur ipdi, valum sur ipdi, lorsem sur ipdi, vala sur ipdi. Valem sur iprem nunc, lorsa sur iprium. Valum sur ipdi et, lorsus sur ipci. Valem sur iprem. Valem sur ipci. Lorsa sur iprium. Lorsem sur ipci, valus sur iprem. Lorsem sur iprem nunc, valus sur iprium.
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burton19126

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Reply 2 on: Dec 2, 2019
Great answer, keep it coming :)

Joy Chen

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Reply 3 on: Yesterday
Wow, this really help

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