This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: In Chinese markets, Nike had a problem using the "Just Do It" attitude which was not found to be ... (Read 17 times)

burton19126

  • Hero Member
  • *****
  • Posts: 532
on: Dec 2, 2019
In Chinese markets, Nike had a problem using the "Just Do It" attitude which was not found to be appropriate. Finally, Nike decided to use Chinese athletes in their promotion. This type of adaptation was needed due to:
◦ parents do not want their children to see such ads.
◦ Chinese do not wear running shoes.
◦ "Just do it" in Chinese has a negative connotation.
◦ Chinese athletes use Nike shoes.
◦ ingrained Chinese values which respect authority.
Global Marketing ¦ Keegan, Green ¦ 8th Edition
Buy Test-Bank


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by burton19126 on Dec 2, 2019

mcomstock09

  • Sr. Member
  • ****
  • Posts: 377
Reply #1 on: Dec 2, 2019
Lorsum iprem. Lorsus sur ipci. Lorsem sur iprem. Lorsum sur ipdi, lorsem sur ipci. Lorsum sur iprium, valum sur ipci et, vala sur ipci. Lorsem sur ipci, lorsa sur iprem. Valus sur ipdi. Lorsus sur iprium nunc, valem sur iprium. Valem sur ipdi. Lorsa sur iprium. Lorsum sur iprium. Valem sur ipdi. Vala sur ipdi nunc, valem sur ipdi, valum sur ipdi, lorsem sur ipdi, vala sur ipdi. Valem sur iprem nunc, lorsa sur iprium. Valum sur ipdi et, lorsus sur ipci. Valem sur iprem. Valem sur ipci. Lorsa sur iprium. Lorsem sur ipci, valus sur iprem. Lorsem sur iprem nunc, valus sur iprium.
Answer Preview
Only 56% of students answer this correctly


burton19126

  • Member
  • Posts: 532
Reply 2 on: Dec 2, 2019
Wow, this really help

coreycathey

  • Member
  • Posts: 333
Reply 3 on: Yesterday
YES! Correct, THANKS for helping me on my review

« previous next »
 

Did you know?

Elderly adults are living longer, and causes of death are shifting. At the same time, autopsy rates are at or near their lowest in history.

Did you know?

Anesthesia awareness is a potentially disturbing adverse effect wherein patients who have been paralyzed with muscle relaxants may awaken. They may be aware of their surroundings but unable to communicate or move. Neurologic monitoring equipment that helps to more closely check the patient's anesthesia stages is now available to avoid the occurrence of anesthesia awareness.

Did you know?

The Food and Drug Administration has approved Risperdal, an adult antipsychotic drug, for the symptomatic treatment of irritability in children and adolescents with autism. The approval is the first for the use of a drug to treat behaviors associated with autism in children. These behaviors are included under the general heading of irritability and include aggression, deliberate self-injury, and temper tantrums.

Did you know?

Street names for barbiturates include reds, red devils, yellow jackets, blue heavens, Christmas trees, and rainbows. They are commonly referred to as downers.

Did you know?

Eating food that has been cooked with poppy seeds may cause you to fail a drug screening test, because the seeds contain enough opiate alkaloids to register as a positive.

Three Mechanisms of Gene Transfer Found in Bacteria Three Mechanisms of Gene Transfer Found in Bacteria
Chinese Water Deer Chinese Water Deer
Features found in a long bone. Features found in a long bone.
The Railroads: Moving Agricultural Products to Eastern Markets, 1890 The Railroads: Moving Agricultural Products to Eastern Markets, 1890
Piaget’s Three-Mountain Problem Piaget’s Three-Mountain Problem
A sampling of the modified and unusual bases found in tRNAs A sampling of the modified and unusual bases found in tRNAs
Video: Protein Secondary and Tertiary Structures - Animation

For a complete list of videos, visit our video library