Author Question: International Advertising (Scenario)Quik-Vac Corporation, a U.S.-based company, manufactures small, ... (Read 208 times)

123654777 · **on:** Feb 15, 2021

Question 1

In which of the following industries is standardization more likely NOT to be pursued?
◦ aircraft manufacturing
◦ pharmaceuticals
◦ publishing
◦ credit cards

Question 2

International Advertising (Scenario)
Quik-Vac Corporation, a U.S.-based company, manufactures small, inexpensive vacuum cleaners that work on rechargeable batteries. Quik-Vac customers typically live in small apartments where a large vacuum cleaner is neither necessary nor easy to use. Quik-Vac managers believe there is a market for the vacuum cleaners outside of the United States, especially in communities where living space is limited. The Quik-Vac marketing department has been assigned the task of creating an advertising campaign to introduce Quik-Vac's offerings to global consumers.

Before developing a print media campaign, which of the following must the marketing department of Quik-Vac determine about the company's target market?
◦ the number of homes with TVs
◦ the percentage of people owning radios
◦ the number of global ad agencies in the target market
◦ the literacy rate among the target population

kilada · **Reply #1 on:** Feb 15, 2021

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