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Author Question: Many television commercials present scenarios in which we, the viewers, appear to "overhear" two ... (Read 40 times)

Wadzanai

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on: Nov 1, 2021
Many television commercials present scenarios in which we, the viewers, appear to "overhear" two people talking in a casual setting ("Do you have enough life insurance, Bob? After my Frieda died I was afraid I was going to lose the house. I don't want to be a burden to my children."). How effective is this strategy?
◦ Ineffective; overt persuasive messages are more effective than subtle persuasive messages.
◦ Impossible to know; research on persuasion has focused on messages that have directly identifiable content, rather than messages that appear ambiguous.
◦ Ineffective; persuasive messages need to have obvious persuasive content, otherwise an audience won't attend to the message in the first place.
◦ Quite effective; messages that don't have the appearance of trying to influence someone are generally more persuasive than messages with obvious persuasive content.
Psychology ¦ Hudson, Whisenhunt ¦ 1st Edition
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Marked as best answer by Wadzanai on Nov 1, 2021

taylorsonier

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Reply #1 on: Nov 1, 2021
Lorsum iprem. Lorsus sur ipci. Lorsem sur iprem. Lorsum sur ipdi, lorsem sur ipci. Lorsum sur iprium, valum sur ipci et, vala sur ipci. Lorsem sur ipci, lorsa sur iprem. Valus sur ipdi. Lorsus sur iprium nunc, valem sur iprium. Valem sur ipdi. Lorsa sur iprium. Lorsum sur iprium. Valem sur ipdi. Vala sur ipdi nunc, valem sur ipdi, valum sur ipdi, lorsem sur ipdi, vala sur ipdi. Valem sur iprem nunc, lorsa sur iprium. Valum sur ipdi et, lorsus sur ipci. Valem sur iprem. Valem sur ipci. Lorsa sur iprium. Lorsem sur ipci, valus sur iprem. Lorsem sur iprem nunc, valus sur iprium.
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Wadzanai

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Reply 2 on: Nov 1, 2021
Wow, this really help

triiciiaa

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Reply 3 on: Yesterday
Excellent

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