Author Question: Many television commercials present scenarios in which we, the viewers, appear to "overhear" two ... (Read 30 times)

Wadzanai · **on:** Nov 1, 2021

Many television commercials present scenarios in which we, the viewers, appear to "overhear" two people talking in a casual setting ("Do you have enough life insurance, Bob? After my Frieda died I was afraid I was going to lose the house. I don't want to be a burden to my children."). How effective is this strategy?
◦ Ineffective; overt persuasive messages are more effective than subtle persuasive messages.
◦ Impossible to know; research on persuasion has focused on messages that have directly identifiable content, rather than messages that appear ambiguous.
◦ Ineffective; persuasive messages need to have obvious persuasive content, otherwise an audience won't attend to the message in the first place.
◦ Quite effective; messages that don't have the appearance of trying to influence someone are generally more persuasive than messages with obvious persuasive content.

taylorsonier · **Reply #1 on:** Nov 1, 2021

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