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Author Question: When we think about marketing research as a way to generate, refine, and evaluate a potential ... (Read 82 times)

Mscarter

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Question 1

When marketers and researchers want to improve our understanding of the ________ they conduct research to expand our knowledge of marketing.
◦ marketing concept
◦ marketing planning process
◦ market mix process
◦ marketing process

Question 2

When we think about marketing research as a way to generate, refine, and evaluate a potential marketing action, we are describing actions such as ________.
◦ social media analytics, campaigns, programs, or tactics
◦ controls, campaigns, programs, or tactics
◦ market analytics, controls, tactics, or advertising
◦ strategies, campaigns, programs, or tactics


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Marked as best answer by Mscarter on Feb 10, 2022

avelasquez

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Mscarter

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Reply 2 on: Feb 10, 2022
YES! Correct, THANKS for helping me on my review


epscape

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Reply 3 on: Yesterday
Excellent

 

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