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Author Question: A firm wants to test the marketing mix or product variables through the company's normal ... (Read 100 times)

tspaw0811

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on: Feb 10, 2022

Question 1

________does NOT represent criteria useful for selecting test-market cities.
◦ Representativeness
◦ Degree of isolation
◦ Ability to control distribution and promotion
◦ Being a major U.S. market

Question 2

A firm wants to test the marketing mix or product variables through the company's normal distribution channels. What type of test marketing should be used?
◦ Standard test markets
◦ Simulated test markets
◦ Electronic test markets
◦ Controlled test markets
Marketing Research ¦ Burns, Veeck ¦ 9th Edition
Buy Test-Bank


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Marked as best answer by tspaw0811 on Feb 10, 2022

gcurrens

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Reply #1 on: Feb 10, 2022
Lorsum iprem. Lorsus sur ipci. Lorsem sur iprem. Lorsum sur ipdi, lorsem sur ipci. Lorsum sur iprium, valum sur ipci et, vala sur ipci. Lorsem sur ipci, lorsa sur iprem. Valus sur ipdi. Lorsus sur iprium nunc, valem sur iprium. Valem sur ipdi. Lorsa sur iprium. Lorsum sur iprium. Valem sur ipdi. Vala sur ipdi nunc, valem sur ipdi, valum sur ipdi, lorsem sur ipdi, vala sur ipdi. Valem sur iprem nunc, lorsa sur iprium. Valum sur ipdi et, lorsus sur ipci. Valem sur iprem. Valem sur ipci. Lorsa sur iprium. Lorsem sur ipci, valus sur iprem. Lorsem sur iprem nunc, valus sur iprium.
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tspaw0811

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Reply 2 on: Feb 10, 2022
Excellent

kthug

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Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

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