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Author Question: Data captured from sales records, purchase requisitions, invoices, and complaints represent internal ... (Read 65 times)

jacob816

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on: Feb 10, 2022

Question 1

Companies use their internal databases for purposes of direct marketing and to strengthen relationships with customers, which is referred to as customer relationship marketing (CRM).
◦ true
◦ false

Question 2

Data captured from sales records, purchase requisitions, invoices, and complaints represent internal secondary data.
◦ true
◦ false
Marketing Research ¦ Burns, Veeck ¦ 9th Edition
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Marked as best answer by jacob816 on Feb 10, 2022

KobyRhoads

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Reply #1 on: Feb 10, 2022
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jacob816

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Reply 2 on: Feb 10, 2022
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