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Author Question: A researcher identifies beforehand exactly which behaviors are to be observed and recorded; all ... (Read 21 times)

xjustxicex

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on: Feb 10, 2022

Question 1

A popular and growing trend in marketing research is the use of ________ to gain insights, with 60% of marketing research professionals in a 2017 survey claiming that their firm has used this research technique.
◦ focus groups
◦ ethnographic research groups
◦ shop-along research communities
◦ marketing research online communities

Question 2

A researcher identifies beforehand exactly which behaviors are to be observed and recorded; all other behaviors are ignored. The type of observational research that this represents is ________.
◦ structured observational research.
◦ overt observational research.
◦ invented research
◦ indirect research.
Marketing Research ¦ Burns, Veeck ¦ 9th Edition
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Marked as best answer by xjustxicex on Feb 10, 2022

iamkarenvv

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Reply #1 on: Feb 10, 2022
Lorsum iprem. Lorsus sur ipci. Lorsem sur iprem. Lorsum sur ipdi, lorsem sur ipci. Lorsum sur iprium, valum sur ipci et, vala sur ipci. Lorsem sur ipci, lorsa sur iprem. Valus sur ipdi. Lorsus sur iprium nunc, valem sur iprium. Valem sur ipdi. Lorsa sur iprium. Lorsum sur iprium. Valem sur ipdi. Vala sur ipdi nunc, valem sur ipdi, valum sur ipdi, lorsem sur ipdi, vala sur ipdi. Valem sur iprem nunc, lorsa sur iprium. Valum sur ipdi et, lorsus sur ipci. Valem sur iprem. Valem sur ipci. Lorsa sur iprium. Lorsem sur ipci, valus sur iprem. Lorsem sur iprem nunc, valus sur iprium.
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xjustxicex

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Reply 2 on: Feb 10, 2022
Great answer, keep it coming :)

ghepp

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Reply 3 on: Yesterday
YES! Correct, THANKS for helping me on my review

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