Author Question: A researcher identifies beforehand exactly which behaviors are to be observed and recorded; all ... (Read 10 times)

xjustxicex · **on:** Feb 10, 2022

Question 1

A popular and growing trend in marketing research is the use of ________ to gain insights, with 60% of marketing research professionals in a 2017 survey claiming that their firm has used this research technique.
◦ focus groups
◦ ethnographic research groups
◦ shop-along research communities
◦ marketing research online communities

Question 2

A researcher identifies beforehand exactly which behaviors are to be observed and recorded; all other behaviors are ignored. The type of observational research that this represents is ________.
◦ structured observational research.
◦ overt observational research.
◦ invented research
◦ indirect research.

iamkarenvv · **Reply #1 on:** Feb 10, 2022

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