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Author Question: Of the following which is the MOST accurate regarding parameters of the pretest of a questionnaire? (Read 25 times)

moore.cailinf

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on: Feb 10, 2022

Question 1

Marketing researchers take great care developing research questions measuring attitudes, beliefs, behaviors, and demographics because they ________.
◦ want reliable and valid responses
◦ desire long-term client relationships
◦ want positive research outcomes
◦ want reliable and invalid responses

Question 2

Of the following which is the MOST accurate regarding parameters of the pretest of a questionnaire?
◦ Pretest participants should be representative of the target population under study.
◦ The client should always approve of and be present for the pretest.
◦ Researcher and client need to agree on a minimum amount of pretests.
◦ The pretest should be conducted on samples from a global and a domestic market.
Marketing Research ¦ Burns, Veeck ¦ 9th Edition
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Marked as best answer by moore.cailinf on Feb 10, 2022

jamezpowell

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Reply #1 on: Feb 10, 2022
Lorsum iprem. Lorsus sur ipci. Lorsem sur iprem. Lorsum sur ipdi, lorsem sur ipci. Lorsum sur iprium, valum sur ipci et, vala sur ipci. Lorsem sur ipci, lorsa sur iprem. Valus sur ipdi. Lorsus sur iprium nunc, valem sur iprium. Valem sur ipdi. Lorsa sur iprium. Lorsum sur iprium. Valem sur ipdi. Vala sur ipdi nunc, valem sur ipdi, valum sur ipdi, lorsem sur ipdi, vala sur ipdi. Valem sur iprem nunc, lorsa sur iprium. Valum sur ipdi et, lorsus sur ipci. Valem sur iprem. Valem sur ipci. Lorsa sur iprium. Lorsem sur ipci, valus sur iprem. Lorsem sur iprem nunc, valus sur iprium.
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moore.cailinf

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Reply 2 on: Feb 10, 2022
Excellent

ecabral0

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Reply 3 on: Yesterday
Wow, this really help

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