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Author Question: A semantic differential scale relies not on positive and negative numbers but on bipolar terms. (Read 34 times)

dhsndn

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on: Feb 10, 2022

Question 1

Which of the following works well when the marketing researcher is attempting to determine brand, store, or other images?
◦ Likert scale
◦ Lifestyle inventory scale
◦ Semantic differential scale
◦ Polar differential scale

Question 2

A semantic differential scale relies not on positive and negative numbers but on bipolar terms.
◦ true
◦ false
Marketing Research ¦ Burns, Veeck ¦ 9th Edition
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Marked as best answer by dhsndn on Feb 10, 2022

ryanb

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Reply #1 on: Feb 10, 2022
Lorsum iprem. Lorsus sur ipci. Lorsem sur iprem. Lorsum sur ipdi, lorsem sur ipci. Lorsum sur iprium, valum sur ipci et, vala sur ipci. Lorsem sur ipci, lorsa sur iprem. Valus sur ipdi. Lorsus sur iprium nunc, valem sur iprium. Valem sur ipdi. Lorsa sur iprium. Lorsum sur iprium. Valem sur ipdi. Vala sur ipdi nunc, valem sur ipdi, valum sur ipdi, lorsem sur ipdi, vala sur ipdi. Valem sur iprem nunc, lorsa sur iprium. Valum sur ipdi et, lorsus sur ipci. Valem sur iprem. Valem sur ipci. Lorsa sur iprium. Lorsem sur ipci, valus sur iprem. Lorsem sur iprem nunc, valus sur iprium.
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dhsndn

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Reply 2 on: Feb 10, 2022
Thanks for the timely response, appreciate it

bigcheese9

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Reply 3 on: Yesterday
Gracias!

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