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Author Question: Companies can use an A/B test, where one audience receives one message, and the other audience ... (Read 65 times)

stananza

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on: May 9, 2022

Question 1

Buyer's remorse, in which one makes a purchase and then regrets doing so, is an example of ________.
◦ anchoring
◦ hindsight bias
◦ self-serving bias
◦ fundamental attribution error
◦ cognitive dissonance

Question 2

Companies can use an A/B test, where one audience receives one message, and the other audience receives a different version of the message. What is the goal of an A/B test?
◦ To optimize timing and placement of ads
◦ To prioritize customers in advertising efforts
◦ To measure share of customer
◦ To track advertising effectiveness of competitors
◦ To measure response to advertising
Business in Action ¦ Bovee, Thill ¦ 9th Edition
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Marked as best answer by stananza on May 9, 2022

Snabbey

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Reply #1 on: May 9, 2022
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stananza

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Reply 2 on: May 9, 2022
Excellent

ttt030911

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Reply 3 on: Yesterday
Wow, this really help

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