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Author Question: Companies can use an A/B test, where one audience receives one message, and the other audience ... (Read 59 times)

stananza

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on: May 9, 2022

Question 1

Buyer's remorse, in which one makes a purchase and then regrets doing so, is an example of ________.
◦ anchoring
◦ hindsight bias
◦ self-serving bias
◦ fundamental attribution error
◦ cognitive dissonance

Question 2

Companies can use an A/B test, where one audience receives one message, and the other audience receives a different version of the message. What is the goal of an A/B test?
◦ To optimize timing and placement of ads
◦ To prioritize customers in advertising efforts
◦ To measure share of customer
◦ To track advertising effectiveness of competitors
◦ To measure response to advertising
Business in Action ¦ Bovee, Thill ¦ 9th Edition
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Marked as best answer by stananza on May 9, 2022

Snabbey

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Reply #1 on: May 9, 2022
Lorsum iprem. Lorsus sur ipci. Lorsem sur iprem. Lorsum sur ipdi, lorsem sur ipci. Lorsum sur iprium, valum sur ipci et, vala sur ipci. Lorsem sur ipci, lorsa sur iprem. Valus sur ipdi. Lorsus sur iprium nunc, valem sur iprium. Valem sur ipdi. Lorsa sur iprium. Lorsum sur iprium. Valem sur ipdi. Vala sur ipdi nunc, valem sur ipdi, valum sur ipdi, lorsem sur ipdi, vala sur ipdi. Valem sur iprem nunc, lorsa sur iprium. Valum sur ipdi et, lorsus sur ipci. Valem sur iprem. Valem sur ipci. Lorsa sur iprium. Lorsem sur ipci, valus sur iprem. Lorsem sur iprem nunc, valus sur iprium.
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stananza

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Reply 2 on: May 9, 2022
:D TYSM

mochi09

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Reply 3 on: Yesterday
Excellent

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