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Author Question: Which of the following is common when using a push marketing strategy that encourages intermediaries ... (Read 22 times)

allihubbard

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Question 1

Which of the following is an in-store presentation that can generate in increase in impulse purchases?
◦ Samples
◦ Point-of-purchase display
◦ Trade allowances
◦ Premiums
◦ Trial-use versions

Question 2

Which of the following is common when using a push marketing strategy that encourages intermediaries to carry new products?
◦ Forward buying
◦ Trade promotions
◦ Special-event sponsorship
◦ Trade allowances
◦ Experiential marketing


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Marked as best answer by allihubbard on May 9, 2022

jojo120419

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allihubbard

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Reply 2 on: May 9, 2022
Gracias!


peter

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Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

 

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