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Author Question: Marlena works and works to earn as much money as she can, but she will rarely spend it, even to get ... (Read 101 times)

Shelles

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on: Jun 22, 2018
Marlena works and works to earn as much money as she can, but she will rarely spend it, even to get things that she really needs. Marlena's behavior illustrates which analogy that Lea and Webley proposed to explain human motivation with respect to money?
 
  a. instinct
  b. tool
  c. drug
  d. bank

Question 2

One technique that advertisers often use to influence consumers is celebrity endorsement. The logic works like this: If people like Catherine Zeta-Jones and repeatedly see T-Mobile products together with Catherine Zeta-Jones, then people will learn to associate T-Mobile with her and will in turn like T-Mobile more. That is, celebrity endorsement is expected to lead to ____.
 
  a. operant conditioning
  b. classical conditioning
  c. vicarious learning
  d. observational learning


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makaylafy

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Reply #1 on: Jun 22, 2018
Answer to Question 1

C

Answer to Question 2

B


Shelles

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Reply #2 on: Jun 22, 2018
Thank you


makaylafy

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Reply #3 on: Jun 22, 2018
No problem :)


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