Which source characteristic best explains why a company might recruit a supermodel to endorse its products?
a. similarity
b. credibility
c. likeability
d. trustworthiness
Question 2
Barney, an admissions officer, is interviewing a college applicant about whom he has very high positive expectations. Barney is outgoing and cheerful during the interview, spends considerable time recruiting the applicant, and asks the applicant questions that solicit positive information. As a result, Barney is pleased with the applicant's performance and admits her to the school. This interview process demonstrates an example of
a. the Hawthorne effect.
b. a self-fulfilling prophecy.
c. a contrast effect.
d. entrapment.
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