« previous next »

Author Question: Which source characteristic best explains why a company might recruit a supermodel to endorse its ... (Read 29 times)

NguyenJ

  • Hero Member
  • *****
  • Posts: 516
on: Jun 22, 2018
Which source characteristic best explains why a company might recruit a supermodel to endorse its products?
 
  a. similarity
  b. credibility
  c. likeability
  d. trustworthiness

Question 2

Barney, an admissions officer, is interviewing a college applicant about whom he has very high positive expectations. Barney is outgoing and cheerful during the interview, spends considerable time recruiting the applicant, and asks the applicant questions that solicit positive information. As a result, Barney is pleased with the applicant's performance and admits her to the school. This interview process demonstrates an example of
 
  a. the Hawthorne effect.
  b. a self-fulfilling prophecy.
  c. a contrast effect.
  d. entrapment.


cupcake16

  • Sr. Member
  • ****
  • Posts: 309
Reply #1 on: Jun 22, 2018
Answer to Question 1

c

Answer to Question 2

b


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

Illness; diuretics; laxative abuse; hot weather; exercise; sweating; caffeine; alcoholic beverages; starvation diets; inadequate carbohydrate consumption; and diets high in protein, salt, or fiber can cause people to become dehydrated.

Did you know?

Drugs are in development that may cure asthma and hay fever once and for all. They target leukotrienes, which are known to cause tightening of the air passages in the lungs and increase mucus productions in nasal passages.

Did you know?

In 1835 it was discovered that a disease of silkworms known as muscardine could be transferred from one silkworm to another, and was caused by a fungus.

Did you know?

The top 10 most important tips that will help you grow old gracefully include (1) quit smoking, (2) keep your weight down, (3) take supplements, (4) skip a meal each day or fast 1 day per week, (5) get a pet, (6) get medical help for chronic pain, (7) walk regularly, (8) reduce arguments, (9) put live plants in your living space, and (10) do some weight training.

Did you know?

People who have myopia, or nearsightedness, are not able to see objects at a distance but only up close. It occurs when the cornea is either curved too steeply, the eye is too long, or both. This condition is progressive and worsens with time. More than 100 million people in the United States are nearsighted, but only 20% of those are born with the condition. Diet, eye exercise, drug therapy, and corrective lenses can all help manage nearsightedness.

Independent assortment of chromosomes at meiosis explains Mendel's ratio Independent assortment of chromosomes at meiosis explains Mendel's ratio
Cross-sectional data showing that the amount of effort spent on personal health care increases with Cross-sectional data showing that the amount of effort spent on personal health care increases with
In 1891 William Dean Howells championed the poetry of Emily Dickinson: “This poetry is as characteri In 1891 William Dean Howells championed the poetry of Emily Dickinson: “This poetry is as characteri
Electrophoresis gel in a densitometer. (a) The green light from the slit light source is visible ... Electrophoresis gel in a densitometer. (a) The green light from the slit light source is visible ...
Cover and secure the cold source in place. Wrap the cold source using a towel or elastic bandage to ... Cover and secure the cold source in place. Wrap the cold source using a towel or elastic bandage to ...
Eggs are an excellent source of protein, but egg yolks are high in cholesterol Eggs are an excellent source of protein, but egg yolks are high in cholesterol
Video: Kidney Stones

For a complete list of videos, visit our video library