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Author Question: Which source characteristic best explains why a company might recruit a supermodel to endorse its ... (Read 14 times)

NguyenJ

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  • Posts: 516
on: Jun 22, 2018
Which source characteristic best explains why a company might recruit a supermodel to endorse its products?
 
  a. similarity
  b. credibility
  c. likeability
  d. trustworthiness

Question 2

Barney, an admissions officer, is interviewing a college applicant about whom he has very high positive expectations. Barney is outgoing and cheerful during the interview, spends considerable time recruiting the applicant, and asks the applicant questions that solicit positive information. As a result, Barney is pleased with the applicant's performance and admits her to the school. This interview process demonstrates an example of
 
  a. the Hawthorne effect.
  b. a self-fulfilling prophecy.
  c. a contrast effect.
  d. entrapment.


cupcake16

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Reply #1 on: Jun 22, 2018
Answer to Question 1

c

Answer to Question 2

b


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