Author Question: Forewarning generally improves resistance to persuasionbut not always. Describe briefly how ... (Read 58 times)

fagboi

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Forewarning generally improves resistance to persuasionbut not always. Describe briefly how forewarning may produce attitude change in the direction of the message.
 
  What motivation might drive such a result? What role might source credibility play?

Question 2

How does crowdfunding differ from traditional forms of entrepreneurial fundraising? How does a crowdfunded venture affect the community in which it is located?
 
  What will be an ideal response?



scottmt

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Answer to Question 1

When people receive information about a persuasive message to be delivered by an expert, they make arrangements to be pre-convinced, so as to make themselves appear resistant to having their attitude easily changed. In other words, I'm not gullible. The expert, of course, is highly credible.

Answer to Question 2

Traditional forms of entrepreneurial fundraising include entrepreneurs using their personal savings, obtaining funds from friends and family, and obtaining loans from a financial institution. Crowdfunding, on the other hand, is a new form of prosocial behavior in which entrepreneurs describe the products or services their new company will provide and ask people to contribute financially to the product or service they want to launch. A crowdfunded venture benefits not only the entrepreneur, but also the community, as the business may provide economic growth or jobs and may help donors feel invested in the project, thus strengthening communal bonds.



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