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Author Question: Dan is watching television and is highly motivated to process a message delivered by a political ... (Read 127 times)

khang

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Dan is watching television and is highly motivated to process a message delivered by a political candidate. However, he is distracted by loud noises outside his house. In this circumstance, Dan is likely to process the candidate's message:
 
  a. through the central route.
  b. through the peripheral route.
  c. through controlled processing.
  d. by carefully considering the quality of the arguments.

Question 2

Why should advertisers be careful about the physical cues they use in messages?
 
  a. Because physical cues only impact audiences prone to central route processing
  b. Because physical cues can vary in meaning for different audiences
  c. Because physical cues never impact persuasion
  d. Because physical cues are always offensive


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CharlieArnold

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khang

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Reply 2 on: Jun 22, 2018
Excellent


Joy Chen

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Reply 3 on: Yesterday
Great answer, keep it coming :)

 

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