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Author Question: When you form an opinion on an issue you care deeply about, you are MORE likely to: a. process ... (Read 45 times)

SGallaher96

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When you form an opinion on an issue you care deeply about, you are MORE likely to:
 
  a. process information through the central route.
  b. process information through the peripheral route.
  c. be persuaded by the attractiveness of the source.
  d. be persuaded by the attractiveness of the source and process information through the peripheral route.

Question 2

Research shows that longer messages are sometimes more effective. However, the length of the message should matter less when:
 
  a. the information is processed via the central route.
  b. the information is processed via the peripheral route.
  c. the message has a positive valence.
  d. the consumer has a short attention span.


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tandmlomax84

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SGallaher96

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Reply 2 on: Jun 22, 2018
Gracias!


Alyson.hiatt@yahoo.com

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Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

 

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