According to the research on reciprocity, when do we dislike those who violate the rule of reciprocation?
(a) We dislike those who receive a favor but do not return it.
(b) We dislike those who do a favor but do not allow us to return it.
(c) Both a and b
(d) Neither a nor b
Question 2
Surveys sent by mail often have low response rates. Which technique is likely to be more effective in increasing the number of responses:
(a) Including a gift check for 5 with the survey.
(b) Offering to send respondents 5 after they have returned the survey.
(c) Both a and b will be equally effective
(d) Neither a nor b will be effective