Author Question: When heuristic processing is involved, the degree of persuasion ________. A) has no detectable ... (Read 187 times)

abern · **on:** Jun 22, 2018

When heuristic processing is involved, the degree of persuasion ________.

A) has no detectable effect on our behavior
B) is not increased by strong arguments in the message
C) is increased by large numbers of arguments in the message
D) is increased by strong arguments in the message
E) is unaffected by personal characteristics of the communicator

Question 2

A campaign manager has advised the candidate he represents to make sure there is a spontaneous demonstration of support for him during the candidate's next major speech.

Given that the candidate relies on his audience's peripheral processing of his emotion-laden persuasive messages, the demonstration is useful because ________.
A) the distraction will allow the candidate to pose for the cameras while pausing in the speech
B) the demonstration might create a bandwagon effect
C) distractions can increase the persuasiveness of a speech
D) such demonstrations are an expected part of the political process
E) the distraction will allow the candidate to address his opposition directly