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Author Question: Define the liking/friendship principle and provide an example of how an advertiser might incorporate ... (Read 112 times)

aabwk4

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on: Jun 22, 2018
Define the liking/friendship principle and provide an example of how an advertiser might incorporate it into an ad for women's shampoo.
 
  What will be an ideal response?

Question 2

The _______ contributes about 30-40 of the seminal fluid, which will carry the sperm out of the body.
 
  a. seminal vesicles
  b. Skene's glands
  c. Bulbourethral glands
  d. prostate gland


dominiqueenicolee

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Reply #1 on: Jun 22, 2018
Answer to Question 1

Answer: Liking/friendship: People prefer to say yes to those they know and like. This could easily be incorporated into an ad by including a celebrity who is popular among women.

Answer to Question 2

D


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