Author Question: Amir went to the local auto dealership to purchase an inexpensive car advertised in the paper. When ... (Read 198 times)

jilianpiloj · **on:** Jun 22, 2018

Amir went to the local auto dealership to purchase an inexpensive car advertised in the paper. When he got there, he discovered that the car was no longer available. Nonetheless, he looked at other cars and purchased one that was more expensive.

Amir fell victim to the
A) bait-and-switch technique.
B) low-ball technique.
C) door-in-the-face technique.
D) contrast technique.

Question 2

The low-ball technique is effective because after making an active choice for something

A) people view more favorably the things they didn't choose.
B) people see what they've chosen more positively and are reluctant to relinquish it.
C) the assimilation principle makes other choices less attractive.
D) the contrast principle makes other choices more attractive.