What is meant by unwelcome information in a persuasion context? ...

[penza]

What is meant by unwelcome information in a persuasion context? Describe the impact of unwelcome information on the desire for accuracy.
 
  What will be an ideal response?

Question 2

Name and define the two factors that, according to the Elaboration Likelihood Model, impact the route through which persuasion can occur.
 
  What will be an ideal response?

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Answer to Question 1

Answer: When people encounter unwelcome informationinformat ion that does not fit with their current beliefs or attitudesthey are more likely to seek accuracy and process the information carefully and critically.

Answer to Question 2

Answer: Motivation: the desire to process message arguments. High motivation is associated with central processing, and low motivation with peripheral processing. Ability: If the person has the time, the knowledge, and the cognitive resources available to process message arguments carefully, the central route will be taken. Otherwise, the peripheral will be followed.

[penza]

TYSM

[abro1885]

Thanks for the timely response, appreciate it