Author Question: In a study by Burnkrant & Unnava (1989), participants were presented with an advertisement for ... (Read 44 times)

SAVANNAHHOOPER23 · **on:** Jun 22, 2018

In a study by Burnkrant & Unnava (1989), participants were presented with an advertisement for disposable razors which either did or did not contain the self-referencing pronoun you.

The results of the study revealed that the use of the word you caused people to be
A) less persuaded by the ad only when the ad contained strong arguments.
B) more persuaded by the ad only when the ad contained strong arguments.
C) less persuaded by the ad regardless of the strength of the arguments.
D) more persuaded by the ad regardless of the strength of the arguments.

Question 2

In an early experiment regarding the effects of violent media (Liebert & Baron, 1972), one group of young children watched an extremely violent episode of a police show. Another group watched an exciting, but not violent show.

What were the results of this experiment?
a. The children who watched the police show were more aggressive with playmates.
b. The children who watched the non-violent show were more aggressive with playmates.
c. Both groups were equally aggressive with playmates.
d. Both groups were equally aggressive with their parents.