Author Question: According to the cognitive response model of persuasion, persuasion is affected most strongly by ... (Read 198 times)

londonang · **on:** Jun 22, 2018

According to the cognitive response model of persuasion, persuasion is affected most strongly by

A) the strength of the arguments.
B) how well the person remembers the message arguments.
C) what the person says to himself or herself after receiving the message.
D) the ability to process the message.

Question 2

The cognitive response model of persuasion emphasizes

A) the ability to remember elements of the persuasive message.
B) the importance of what a target says to himself or herself after hearing a persuasive communication.
C) the use of reactance, where a desired freedom is made to seem scarce and thus more desirable.
D) social norms that guide the target into socially acceptable behavior.