Author Question: The physical attractiveness of the source of a persuasive communication would be best described as ... (Read 37 times)

shofmannx20 · **on:** Jun 22, 2018

The physical attractiveness of the source of a persuasive communication would be best described as which of the following?

a. systematic cue
b. central cue
c. peripheral cue
d. rational cue

Question 2

A debate breaks out at the town hall meeting over whether local real estate taxes should be raised in order to pay for a new public school building.

Which of the following individuals is most likely to process the persuasive information raised during this debate through the peripheral route?
a. Gob, who has no school-aged children of his own and owns no real estate
b. Lindsay, whose daughter still has 3 years left of public school
c. Michael, who is a real estate executive whose business is affected by local tax rates
d. Buster, a local teacher, who is working in a temporary classroom because the current school building is too small for the number of students enrolled